Hub spoke model

About The Hub/Spoke Insight

In addition to clustering your keywords, we apply Natural Language Processing to "cluster your clusters" so to speak.

What this allows you to do is view how similar certain clusters are to one another so that you can easily plan and create content.

The hub and spoke insight is part of the "clustering" insight, so you won't need to select this as an additional option.

Benefits of the hub and spoke insight

Easily plan topic clusters

By knowing how clusters of keywords are related to other clusters of keywords, you’ll be able to efficiently plan and map whole topics and the internal linking between them. Read more on creating topic clusters here.

Internal linking made simple

If you already have content ranking for certain clusters of keywords, you’ll be able to see other contextually similar pieces of content that you can internally link to (made even easier when combined with the ranking insight). If the content doesn’t already exist, you’ll be producing blogs with optimal internal linking baked in from the start.

Comprehensively cover a subject

By viewing many contextually similar clusters together, you’ll ensure a given topic is comprehensively and thoroughly planned and covered.

Information Architecture tasks made effortless

By grouping similar clusters together the task of planning what pages you need to create, where they should sit on the site and how they relate to each other, should be much easier.

See it in action

The hub and spoke report is created for free as part of the clustering insight. Use it to see understand how clusters of keywords are contextually related to others clusters of keywords. 

Watch the video in full to understand how to apply the output data for your winning keyword research and SEO strategy.

Toggle how are your clusters are grouped

You’re also able to adjust how “hard” the hub is created between 3 settings: soft, medium and hard.

Quite simply, our “hubs” are “clusters of our clusters” and we use natural language programming to do this. Depending on which setting you choose, we group the clusters together based on how closely related they are on a word vector diagram. There’s a great introduction to word vector diagrams here.

We’d recommend leaving it on medium as a default, but there are certain niches where you’ll want the hubs to be “stronger” or “weaker”.

Benefits of using Keyword Insights


Unlike other free options which rely on NLP to group keywords, we use live search result page data. This means we're grouping keywords based on what Google is, not what an algorithm thinks should be grouped.

Cost Effective

Our pricing is very flexible. We have a wide range of subscription options (which can be cancelled any time) or you can simply pay as you go and top up as you need.


We've worked hard on scaling our backend to ensure your reports get back to you quickly. We know you don't want to be waiting around for results, so we've ensured we're the quickest comparable clustering solution out there.

More Features

Compared to our competitors, we offer many additional features which, when combined, result in powerful reports that can turbocharge your SEO strategy. Features unique to us include Title AI, keyword context and our hub and spoke reports.

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