Why do you call it "context" and not "intent"?
Our competitors often talk about intent, whereas we call our insight "context". We do this because our metric works slightly differently.
When we talk about context, we mean “what is the contextual setting around this keyword?”. Let's use the example of “CBD Oil” as a keyword. On first impressions, we'd probably guess that intent behind such a keyword is transactional; surely if you search "CBD Oil" you want to buy it right? Other tools often classify the intent of that keyword as such.
Enter “Keyword Context”. If you actually witnessed the SERPs for that keyword, you’ll notice a lot of the results tend to favour more “long-form” type and not “product pages”.
This is where our metric, keyword context comes in. For the keyword “CBD Oil”, Keyword Insights ® would show you that the majority of results on the search engine result page are informational.
To simplify, the intent behind the keyword is “transactional”, but the context of it, currently, is “informational” so you should create content that is too.