190% Traffic Surge: How Ignite SEO Revolutionized Their Rankings with Keyword Insights

Introduction

About Ignite SEO

Ignite SEO is a London-based SEO agency specializing in delivering data-driven, results-focused strategies. The agency excels in technical SEO, content marketing, link building, and local SEO, helping businesses enhance their online visibility and search engine rankings.

The Initial Situation

While Ignite SEO consistently delivered exceptional SEO strategies for clients, the agency had neglected its own website optimization. To strengthen its presence in the competitive London market, the team recognized the need to improve rankings and optimize for local SEO. Ignite SEO partnered with Keyword Insights to conduct comprehensive keyword discovery, clustering, and intent analysis, ultimately restructuring their entire site architecture for maximum performance.

The Challenge

Before implementing Keyword Insights, Ignite SEO struggled with several critical issues:

• Inconsistent SEO Strategy – The website lacked a cohesive content hierarchy due to the absence of a structured keyword approach.
• Misaligned Keyword Targeting – Though the agency aimed to rank for London-based SEO terms, several pages targeted national-level phrases, diluting their local SEO effectiveness.
• Keyword Cannibalization & Content Inefficiencies – Multiple pages competed for identical keywords, undermining rankings and reducing content effectiveness.

The agency needed a scalable, data-driven approach to streamline its website and significantly improve search ranking performance.

The Solution

Ignite SEO implemented a comprehensive strategy using Keyword Insights, focusing on:

• Google Search Console Data Analysis & Clustering – Identified pages requiring consolidation and uncovered keyword cannibalization issues.
• Strategic Keyword Discovery – Revealed untapped content opportunities to strengthen topical authority.
• Advanced Content Clustering & Site Restructuring – Developed a refined content architecture to boost SEO performance, ensuring strategic keyword grouping and intent alignment.
• Intent-Based Analysis – Leveraged Keyword Insights to determine whether pages should be merged, repurposed, or created from scratch.

These strategic adjustments enabled the agency to optimize internal linking structures, strengthen content pillars, and eliminate underperforming pages, resulting in dramatic ranking improvements.

The Results

The implementation of Keyword Insights delivered remarkable results over just three months:

• Clicks increased from 1.9K to 5.52K (190% growth)
• Total impressions surged from 1.52M to 3.46M (127% increase)
• Average ranking position improved from 55.6 to 39.7

These impressive metrics demonstrate the effectiveness of an intent-driven, structured SEO approach powered by Keyword Insights.

Keyword Insights has significantly enhanced Ignite SEO’s content strategy development capabilities. With a streamlined and optimized website structure now in place, the agency is advancing to the next phase: developing comprehensive topic clusters based on Keyword Insights’ recommendations to further solidify its authority and search rankings.

Client Testimonial

Keyword Insights has been a game-changer for Ignite SEO. It allowed us to identify and fix major structural issues, from keyword cannibalization to poor internal linking. By streamlining our content strategy and aligning our pages with search intent, we’ve seen massive growth in rankings and traffic. Now, as we move into the next phase building out clusters based on its recommendations we’re confident that our SEO performance will continue to scale. It’s an essential tool for any serious SEO agency.