End User License Agreement

Last updated: 26 July 2023

This End User License Agreement ("EULA") constitutes a legally binding agreement between:

SNIPPET DIGITAL LTD, a company incorporated in England (company number 98765432), having its registered address at 15-17 Church Street, Stourbridge, England, DY8 1LU ("SNIPPET DIGITAL LTD," "us," or "we"); and you (name, company, address), an authorized individual to utilize the "Keyword Insights" software ("End User" or "you"), for the usage of the Keyword Insights platform, subject to the terms and conditions set forth below.

By accessing and using the Platform, you are entering into this EULA and agree to be bound by its terms and conditions. If you do not agree to these terms, we will not grant you a license to use the Platform, and your access will be terminated immediately.

For your future reference, we recommend printing a copy of this EULA.


1.1. The following definitions and interpretation rules apply to this EULA:

  • Business Day: any day other than a Saturday, Sunday, or Public Holiday in England.
  • Client: refers to the business or organization that you are associated with (if applicable) and has entered into a contract with SNIPPET DIGITAL LTD for an Enterprise Account.
  • Credits: The term 'Credits' within this agreement serves a dual purpose. Primarily, 'Credits' are tokens required for the operation of our Keyword Clustering module. These tokens are either acquired through the purchase of specific licenses or via direct top-ups. Additionally, 'Credits' also denote the quota of operations (termed as 'runs') that each feature, excluding the Clustering module, is allowed to perform. Each feature is allocated a certain number of 'runs' that it can execute.
  • Intellectual Property Rights: includes patents, trademarks, service marks, copyrights, database rights, moral rights, design rights, unregistered design rights, domain names, rights in get-up, topography rights, know-how, confidential information, and any other intellectual or industrial property rights, whether registered or not, and whether existing in England or any other part of the world, along with any goodwill related to such rights.
  • License: an Order for a license to use the Services provided by the Platform, encompassing Free Accounts, Basic accounts, Professional accounts, Premium accounts and Custom/Agency accounts
  • Normal Business Hours: refer to the hours between 9:00 am and 5:00 pm local UK time on each Business Day.
  • Order: a request made by the End User or a Client for a license and the purchase of Credits in compliance with the applicable License terms.
  • Platform: The platform is the software, Keyword Insights, owned and operated by SNIPPET DIGITAL LTD. 

1.2. The provisions of this EULA shall extend to the use of the "Keyword Insights" Platform and any Services accessible through it, including the access to Deliverables.

1.3. We reserve the right to update this EULA at any time, and we will notify you of such changes either through email or when you log into the Platform. The updated terms may be displayed on-screen, and you may be required to review and accept them to continue using the Platform and its Services.

1.4. Periodic updates for the Platform may be introduced. Depending on the nature of the update; you might be required to accept any new terms before using the Platform and its Services. Certain updates, upgrades, or additional features may also be subject to additional charges.

1.5. Our Privacy Notice (as periodically updated), accessible at https://www.keywordinsights.ai/privacy-policy/  is incorporated into this EULA by reference.

1.6. Unless the context explicitly states otherwise, words in the singular form shall include the plural, and vice versa. Expressions such as 'including,' 'include,' 'in particular,' or similar phrases are for illustrative purposes only and do not intend to restrict the meaning of the preceding words.

1.7. A reference to a statute or statutory provision includes any amendments, extensions, or re-enactments made to it from time to time.

1.8. The expressions 'including,' 'include,' 'in particular,' or similar phrases shall be construed as illustrative and shall not restrict the meaning of the words preceding them.

1.9. Clause headings are intended for reference purposes only and do not affect the interpretation of this EULA.

1.10. The term 'writing' or 'written' includes email communication unless specifically stated otherwise, but it does not encompass faxes.

1.11. In case of any conflict between this EULA and any additional agreement between SNIPPET DIGITAL LTD and a Client concerning the use of the Platform ("Head Agreement"), the Head Agreement shall take precedence.




2.1. To access and use the "Keyword Insights" Platform, you must be at least eighteen 

years of age.

2.2. You are solely responsible for maintaining the confidentiality of your account credentials and ensuring the security of your account. Any activities performed under your account or password will be your responsibility.

2.3. It is your duty to provide accurate and complete information during the account creation process, and you must promptly update us with any changes to your details.




3.1. You may place an Order for a license to use the Services within the Platform ("License") ("Order Point"). The Order will detail the applicable fees (if any), the applicable plan, and the duration of the License (if it is time-limited). The License may be for full access to the Platform or for certain features only, as specified in the applicable Order.

3.2. Any Orders placed by you will be treated as an offer to obtain a License to use the Platform. When you place an Order, we will send you a message confirming receipt of your Order and containing the details of your Order (the "Order Confirmation").

3.3. We only accept your offer and conclude the contract when we process your payment through Stripe and send you an Order Confirmation.

3.4. If you are acting in a business capacity, by purchasing a License, you confirm that you have authority to bind any business on whose behalf you obtain a License for.

3.5. In the unlikely event that the price shown at the Order Point is wrong, and we discover this before accepting your Order in accordance with clause 3.4, we are not required to provide a License at the price shown. We always try and ensure that the prices shown on our Order Point are accurate, but occasionally genuine errors may occur. If we discover an error in the price of the License that you have ordered we will let you know as soon as possible and give you the option of re-confirming your Order at the correct price or cancelling it.

3.6. All credit and debit cardholders are subject to validation checks and authorization by Stripe. If Stripe refuses to or does not, for any reason, authorize payment to us, we will not be liable to you for any delay.

3.7. In order to process the payment for a License, a valid payment method, including debit or credit card or PayPal is required. You must provide Stripe with accurate and complete billing information including full name, address, country, postcode and a valid payment method. You automatically authorize Stripe to charge all Fees incurred through your License by submitting such payment information. All information provided to Stripe is subject to Stripe's privacy policy available at https://stripe.com/gb/privacy.

3.8. Should automatic billing fail to occur for any reason, Stripe will retry in 3 days, after which we will pause your account and suspend your License.

3.9. If your credit or debit card payment is not processed successfully for any reason, we reserve the right to re-attempt process payment. We will give you notice in advance of any re-attempt to process payment by sending an email to the email address you have provided to us. If you do not want us to re-attempt process payment, you must cancel your Order before the date noted in the email.

3.10. Where a Head Agreement applies, it will set out the applicable fees and the duration of the License in relation to your use of the Platform. Where this is not the case, the fees stated on the SNIPPET DIGITAL LTD website shall apply on a per-user, per-monthly basis.




4.1. As consideration for the License granted under this EULA, you are required to make payment for any applicable Fees as specified in each Order. Additionally, we reserve the right to adjust the Fees at our discretion by providing you with prior written notice.

4.2. All Fees must be paid in US Dollars (USD) through Stripe and are non-refundable, except where clause 11 applies.

4.3. VAT, if applicable, will be added to the Fees and paid in addition to the stated fees.

4.4. You are not permitted to offset, deduct, or withhold payment under this EULA.

4.5. Failure to make payment by the due date may result in the following actions:

(a) Interest charges on outstanding amounts, accruing daily and compounding quarterly in accordance with the Late Payment of Commercial Debts (Interest) Act 1998, until the payment is received, regardless of any judgment; and/or

(b) Suspension of the Services we provide to you. Please note that we will not be held responsible for any data loss that may occur due to the suspension of Services.

4.6. We may offset any amount you owe us against any amount we owe you.

4.7. We reserve the right to modify our pricing structure at any time, at our sole discretion, subject to applicable law. Any changes to our pricing will be communicated to you with a reasonable notice period prior to the changes taking effect. Such notice may be provided at any time by posting the changes to our Platform or by directly communicating with you through the contact information provided. Your continued use of the Platform after the changes in pricing take effect constitutes your agreement to such changes.

4.8. We reserve the right to refuse requests for refunds that are made without a justified reason or basis. Any request for a refund should be substantiated with a legitimate cause as outlined in our terms and conditions or under applicable laws and regulations. Unsubstantiated requests for refunds may be declined at our sole discretion.




5.1. Subject to circumstances beyond our reasonable control, we aim to maintain Platform operations for at least 95% of Normal Business Hours.

5.2. We will make reasonable efforts to communicate the schedule of planned system outages within the Platform. We endeavour to schedule such outages outside of Normal Business Hours and limit their continuous duration to four hours or less on each occasion.

5.3. We do not guarantee:

(a) Uninterrupted or error-free use of the Platform.

(b) That the Services or Deliverables obtained through the Platform will meet your specific requirements; or

(c) Compatibility of the Platform with your device or telecommunication links.

5.4. We are not liable for delays, delivery failures, or any loss or damage resulting from data transfer over communication networks and facilities, including the Internet. You acknowledge that the Platform, Services, and Deliverables may be subject to inherent limitations, delays, and other issues related to such communication facilities.




6.1. With the exception of the rights expressly granted in this EULA, you agree to adhere to the following License Restrictions:

(a) You shall not copy the Platform or its underlying source code.

(b) You shall not disclose your Platform login information to any third party.

(c) You shall not rent, lease, sub-license, loan, translate, merge, adapt, vary, or modify the Platform.

(d) You shall not make alterations or modifications to the Platform or permit its incorporation into other programs.

(e) You shall not attempt to copy, modify, duplicate, create derivative works, distribute, or reverse engineer the Platform or any part of it unless permitted by applicable law.

(f) You shall not use the Platform to create a competing product or service.

(g) You shall not use the Platform to provide services to third parties, except for providing Deliverables to your own customers.

(h) You shall not license, sell, rent, transfer, distribute, or otherwise commercially exploit the Platform and/or Services to any third party.

(i) You shall not attempt to gain unauthorized access to the Platform and/or Services.

(j) You shall comply with all applicable technology control or export laws and regulations that pertain to the Platform's technology.




7.1. You must comply with the following Acceptable Use Restrictions and obligations:

(a) You shall not use the Platform for any unlawful or malicious activities, including hacking or introducing malicious code.

(b) You shall not infringe on our Intellectual Property Rights or the rights of any third party in relation to your use of the Platform.

(c) You shall not transmit defamatory, illegal, offensive, or objectionable material through the Platform.

(d) You shall not use the Deliverables for illegal, misleading, or unethical purposes or anything detrimental to Arasaka's reputation.

(e) You shall not engage in any actions that could damage, disable, or compromise our systems or interfere with other users.

(f) You shall not collect information from any Service or our systems or attempt to decipher transmissions to or from our servers.

7.2. You must employ adequate technological and security measures, including those recommended by us or mutually agreed upon, to protect the Platform and its data.

7.3. If you become aware of any unauthorized use of your login information, you must promptly notify us so we can reset your login details.

7.4. You agree to provide us with the necessary information, cooperation, and assistance in a timely and efficient manner.

7.5. You are solely responsible for procuring and maintaining your network connections and telecommunications links and any related issues or damages arising from them.




8.1. You acknowledge and agree that SNIPPET DIGITAL LTD and/or its licensors hold all Intellectual Property Rights in the Platform. This EULA does not grant you any Intellectual Property Rights or other licenses concerning the Platform or the Services, except as expressly stated herein.

8.2. We grant you a non-exclusive, non-transferable license to use the Platform solely for the internal business operations of the Client until the termination of this EULA. You may freely share the Deliverables with your customers.

8.3. The End User is permitted to export the Deliverables from the Platform in CSV or PNG format. 

8.4. You acknowledge that SNIPPET DIGITAL LTD and its personnel may use non-confidential details of the Services and the Deliverables (including any analysis or metrics gained from testing) for various purposes, such as case studies, publications, exhibitions, competitions, and promotional activities (e.g., use in print and on the SNIPPET DIGITAL LTD website).




9.1. Our approach to capturing, storing, sharing, and using information and data 

(including data provided by you) is outlined in our Privacy Notice at https://www.keywordinsights.ai/privacy-policy/ 

9.2. Please carefully review our Privacy Notice as it binds you in relation to the processing of your Personal Data in connection with your use of the Platform. Note that we may occasionally send service-related information to users of the Platform via email. For clarity, SNIPPET DIGITAL LTD may utilize anonymized customer data for marketing and analysis purposes.

9.3. The Receiving Party shall keep all technical or commercial know-how, specifications, inventions, processes, or initiatives that are confidential and have been disclosed by the Disclosing Party or its representatives ("Confidential Information") strictly confidential.

9.4. Regarding any Confidential Information received from the Disclosing Party or on its behalf from a third party, the Disclosing Party and the Receiving Party agree:

(a) To treat the Confidential Information in confidence and use it solely to fulfil the Receiving Party's obligations under this EULA.

(b) Not to disclose the Confidential Information to any third party without the express written permission of the Disclosing Party (except to the Receiving Party's officers, employees, consultants, agents, and subcontractors who require access to the Confidential Information to fulfil the Receiving Party's obligations under this EULA, provided that such individuals are made aware of the confidential nature of the Confidential Information and are subject to confidentiality obligations at least as restrictive as those in this EULA).

(c) To handle the Confidential Information with the same degree of care and protection from unauthorized disclosure as the Receiving Party applies to its own confidential or proprietary information.

9.5. Nothing in this EULA shall restrict the Receiving Party from using or disclosing any Confidential Information that:

(a) Becomes publicly available without breach of this EULA by the Receiving Party or any other party to whom the Receiving Party disclosed the information.

(b) The Receiving Party can demonstrate was already in its possession or known to it prior to receiving it from the Disclosing Party and was not obtained under a confidentiality obligation.

(c) The Receiving Party independently developed without reference to the Confidential Information.

(d) The Receiving Party obtains from a source other than the Disclosing Party without any obligation of confidentiality or non-use.

(e) The Receiving Party is required to release by law (e.g., through a court order), provided that the Disclosing Party is given as much prior written notice as possible when permitted by applicable law.

9.6. This clause 9 shall remain in effect following the termination of this EULA, regardless of the reason for termination.




10.1. You acknowledge that the Platform may not fully meet your individual requirements, and it is your responsibility to ensure that the Platform's facilities and functions, as described in the applicable documentation, align with your needs. We provide the Platform for your personal use (if you are an End User acting as a consumer) or for internal business operations (if you are an End User operating in a business capacity).

10.2. This clause 10 outlines SNIPPET DIGITAL’s total financial liability (including liability for the acts or omissions of its employees, agents, and subcontractors) to you:

(a) Arising under or in connection with this EULA.

(b) Regarding any use you make of the Platform, the Services, the Deliverables, or any part of them; and

(c) Related to any representation, statement, or tortious act or omission (including negligence) arising under or in connection with this EULA.

10.3. Except as expressly and specifically provided in this EULA:

(a) You bear sole responsibility for the results obtained from using the Platform, 

the Services, and the Deliverables, as well as the conclusions drawn from such use. SNIPPET DIGITAL LTD holds no liability for any damage resulting from errors or omissions in any information, instructions, or scripts provided to SNIPPET DIGITAL LTD by you in connection with the Services, or any actions taken by SNIPPET DIGITAL LTD at your direction.

(b) All warranties, representations, conditions, and other terms of any kind implied by statute or common law are excluded from this EULA to the fullest extent permitted by applicable law.

(c) The Platform, the Services, and the Deliverables are provided to you on an "as is" basis and SNIPPET DIGITAL LTD makes no warranties or guarantees regarding their accuracy, completeness, composition, use, or whether the Deliverables are up to date.

10.4. Nothing in this EULA limits or excludes the liability of either party for death or personal injury resulting from negligence or for any damage or liability incurred by a party as a result of fraud or fraudulent misrepresentation by the other party.

10.5. You agree to indemnify and hold SNIPPET DIGITAL LTD, its officers, employees, consultants, agents, and subcontractors indemnified against all losses, costs, liabilities, and expenses, including reasonable legal or other professional expenses, arising out of or in connection with any breach of this EULA by the End User or by any third party acting on the End User's behalf.

10.6. Subject to clause 10.4 and excluding any provisions in this EULA where an indemnity is provided by either party:

(a) Neither party shall be liable to the other party for loss of profits, loss of business, depletion of goodwill, similar losses, loss of anticipated savings, loss of goods, loss of contract, loss of use, loss or corruption of data or information, or any special, unforeseeable loss (i.e., indirect and consequential loss) or pure economic loss, costs, damages, charges, or expenses. Loss or damage is unforeseeable if it was not obvious that it would happen or if both parties did not know that it might happen at the time the contract was made.

(b) Each party's total liability to the other party in contract, tort (including negligence or breach of statutory duty), misrepresentation, restitution, or otherwise arising under or in connection with this EULA will be limited to:

(i) £500 under any Free Account Licence; and

(ii) the Fees paid or payable for the Services in the previous 12 months (calculated on a pro-rata basis to equate to 12 months where the EULA has not been in force for a full 12-month period) under Basic accounts, Professional accounts, Premium accounts and Custom/Agency accounts.



11.1. Either party may terminate this EULA at any time by providing written notice to the other party (which may be submitted via the Platform or email), and such termination will take effect at the end of the then-current contract month. If the End User terminates this EULA without cause under clause 11.1, it will forfeit all rights to any Credits in its account, and these Credits will not be transferable or redeemable for any cash consideration. If SNIPPET DIGITAL LTD terminates this EULA without cause under this clause 11.1, SNIPPET DIGITAL LTD will issue a refund for any unused Credits within the End User's account on the Platform within 14 days of the effective date of termination.

11.2. We reserve the right to terminate or suspend this EULA immediately by providing notice to you if you breach any of the Licence Restrictions or the Acceptable Use Restrictions.

11.3. Additionally, if we are unable to obtain Data for any reason, SNIPPET DIGITAL LTD may terminate this EULA immediately and with immediate effect by providing the End User with written notice (which may be submitted via the Platform or email). In such cases, SNIPPET DIGITAL LTD will refund any unused Credits within the End User's account within 14 days of the effective date of termination.

11.4. If this EULA is subject to a Head Agreement, it will automatically terminate upon the termination or expiry of the Head Agreement for any reason.

11.5. Without limiting any other rights or remedies, either party ("Terminating Party") may terminate this EULA with immediate effect by providing written notice to the other party ("Defaulting Party") on or at any time after the occurrence of any of the following events:

(a) A breach by the Defaulting Party of its obligations under this EULA, which, if capable of remedy, the Defaulting Party has failed to remedy within 14 days after receiving written notice from the Terminating Party requiring it to do so; or

(b) The occurrence of an event, including (or similar in nature to) the following:

(i) The Defaulting Party becomes unable to pay its debts as they fall due.

(ii) The Defaulting Party goes into liquidation, either compulsorily (except for the purpose of reconstruction or amalgamation) or voluntarily.

(iii) A receiver is appointed in respect of the whole or any part of the Defaulting Party.

(iv) A provisional liquidator is appointed to the Defaulting Party, or the Defaulting Party enters into a voluntary arrangement or any other composition or compromise with the majority by value of its creditors, or has a winding-up order or passes a resolution for voluntary winding-up, or has an administrative receiver appointed, or takes steps towards any such event; or

(v) The Defaulting Party suspends or threatens to suspend, or ceases or threatens to cease to carry on all or a substantial part of its business.

11.6. Upon termination for any reason:

(a) All rights granted to you under this EULA shall cease.

(b) You must immediately cease all activities authorized by this EULA; and

(c) Any rights, remedies, obligations, or liabilities of the parties that have accrued up to the date of termination, including the right to claim damages in respect of any breach of the EULA that existed at or before the date of termination, shall not be affected or prejudiced.

11.7. The suspension or cancellation of your account and your right to use the Platform shall not affect the rights or liabilities of either party.

11.8. Any provision of this EULA that expressly or by implication is intended to come into or continue in force on or after termination or expiry of this EULA shall remain in full force and effect.



12.1. If you are a consumer (and not using the Platform in the course of business), you have the right to terminate a Licence to use the Platform at any time within 14 days from the date of your Order Confirmation ("Cancellation Period"), as outlined under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. 

12.2. To exercise your right to terminate within the Cancellation Period, you must provide us with written notice of your decision to cancel. You can use the Cancellation Notice sent to you in the Order Confirmation or provide a written notice containing all the information included in the Cancellation Notice using any other means.

12.3. The Cancellation Notice must be sent to us in one of the following ways:

(a) Through the Platform.

(b) By post or by hand to SNIPPET DIGITAL LTD, 15-17 Church Street, Stourbridge, England, DY8 1LU; or

(c) By email to support@keywordinsights.ai.

12.4. The Cancellation Notice will be deemed served:

(a) If served via the Platform, on the date when the notification is provided.

(b) If served by post, at the time of posting; and

(c) If sent by email, on the date it is sent.

12.5. If you are a consumer and require access to the Platform to be provided within the Cancellation Period, we will need your express written confirmation before we can provide this to you. Please note that instructing us to provide access to the Platform within the Cancellation Period will be deemed to be a waiver of your right to cancel your Order. If the licence to the Platform has been provided within the Cancellation Period, and you then terminate the licence in accordance with clause 12.1, you will only be liable to pay us a pro-rata sum for the Credits used up to the date that the Cancellation Notice is received by us, and all other Fees received by us will be refunded.



15.1. Subject to the terms of any applicable Head Agreement, this EULA constitutes 

the entire agreement between the parties and supersedes and extinguishes all previous agreements, promises, assurances, warranties, representations, and understandings between them, whether written or oral, relating to its subject matter. Each party acknowledges that in entering into this EULA it does not rely on, and shall have no remedies in respect of, any statement, representation, assurance, or warranty (whether made innocently or negligently) that are not set out in this EULA. Each party agrees that it shall have no claim for innocent or negligent misrepresentation or negligent misstatement based on any statement in this EULA.

15.2. We reserve the right to make changes to this EULA at any time upon providing you with notice. We will provide you with any updated terms on the login page of the Platform. If you continue to use the Platform, then you will be deemed to have accepted the updated EULA.

15.3. Subject to clauses 1.3 and 15.2, any variations to this EULA must be agreed by the party’s authorized representatives in writing.

15.4. No failure or delay by a party to exercise any right or remedy provided under this EULA or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy. The rights and remedies provided under this EULA are in addition to, and not exclusive of, any rights or remedies provided by law.

15.5. You shall not, without the prior written consent of the Company, assign, transfer, charge, subcontract, or deal in any other manner with all or any of its rights or obligations under this EULA. The Company may at any time assign, transfer, charge, subcontract, or deal in any other manner with all or any of its rights or obligations under this EULA.

15.6. Nothing in this EULA is intended to or shall operate to create a partnership between the parties, or to authorize either party to act as agent for the other, and neither party shall have authority to act in the name or on behalf of or otherwise to bind the other in any way (including without limitation the making of any representation or warranty, the assumption of any obligation or liability, and the exercise of any right or power).

15.7. No one other than a party to this EULA, their successors, and permitted assignees, shall have any right to enforce any of its terms.

15.8. If any provision or part-provision of this EULA is or becomes invalid, illegal, or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal, and enforceable. If such modification is not possible, the relevant provision or part-provision shall be deemed deleted. Any modification to or deletion of a provision or part-provision under this clause shall not affect the validity and enforceability of the rest of this EULA.

15.9. All notices must be in writing and are deemed given when mailed by registered or certified mail, return receipt requested, to the other party’s registered address (for the End User, this will be the Client’s registered address) (or such other address notified to the other party in writing from time to time). It is agreed that serving notice by email or fax will not be an effective method of providing notice of a claim under this EULA.

15.10. We reserve the right to suspend or ban any user account if it is found to be misusing the platform, violating our terms of service, or engaging in any other activities that we, in our sole discretion, deem harmful or inappropriate. In such cases, no refunds for any unused credits, services, or other fees will be issued. The decision to suspend or ban a user, and to refuse a refund in these circumstances, is at our sole discretion and is final.

15.11. Users are expressly forbidden from reselling, leasing, transferring, or otherwise disposing of their accounts, including any associated credits, to third parties without our explicit written consent. We reserve the right to suspend or ban any user account that we find, in our sole discretion, to be engaging in such practices. In the event of such suspension or banning, no refunds for any unused credits, services, or other fees will be issued, even if the user has not fully utilized their credits or services at the time of the ban. The decision to suspend or ban a user, and to refuse a refund in these circumstances, is at our sole discretion and is final.




16.1. This EULA and any disputes or claims arising out of or in connection with it or its subject matter or formation (including without limitation non-contractual disputes or claims) are governed by the laws of England, and the parties irrevocably submit to the exclusive jurisdiction of the courts of England.