Here are a few unique features about our tool and why it’s better than what’s out there at the moment:
Keyword Clustering
Using live, Geo-specific SERP data, we’ll group your keywords into important “clusters”. If a keyword shares 4 URLs in common with another keyword in the top 10 results, they will be grouped. The result will allow you to quickly understand when you need to split content out into new pages or when it can be consolidated.
Keyword Intent/Context
Using live, Geo-specific SERP data and a pre-trained machine learning model, we can accurately detect the search intent at scale. The result will allow you to quickly ascertain whether you need to create product pages, long-form articles or whether the search intent is fragmented so you have an opportunity to rank twice.
Keyword Ranking
We will track your rankings and URL for each keyword in Googles top 100 results pages. When all this data is pivoted, you’ll quickly see optimisation opportunities at a URL level for all of your keywords. You’ll see when pages are trying to rank for too many clusters and you’ll see when pages are targeting the wrong search intent.
Hub/Spoke
Once you have your keyword clusters, it may be helpful to know how closely related those clusters are to other clusters. By grouping similar clusters together, you'll easily be able to see plan and produce what we'd call "hub articles" which links to, and is grouped by, "spoke articles". In essence our "hub and spoke" tab will make your content planning so much easier.
Title AI
Coming up with your content ideas just got even easier. Using OpenAI, we analyse your clusters and come up with 4 highly optimised, relevant title ideas for each keyword cluster. Using this insight will allow you to start putting together content briefs faster and more efficiently.
Keyword Discovery
Discovering new keywords just got easy. Using our new Keyword discovery module, you can generate hundreds of relevant keywords for your seed keyword. Once you create the keyword lists, you can apply advanced filtering options to sort your keywords and download the most important ones for clustering and further processing.
Build your topics and clusters easily
Build topic clusters around parent keywords. Our report will clearly show you what the main keyword each page should target is, whilst also showing you all the other keywords that page can target.
Create the right type of content
You’ll quickly find keyword cannibalisation issues, situations when your content should be split out into separate pages and you’ll discover heaps of blog ideas as keywords you previously thought were “transactional” are actually “informational”.
Find the true search intent/Context
Accurately predict the true search intent behind each keyword with our context report. Keyword insights will clearly tell you whether a keyword requires a blog post or a product page. You’ll be amazed at how often you were trying to rank the wrong type of page.
Optimise your site architecture
With your keywords grouped by semantically similar topics, planning your site architecture will become a whole lot easier. You’ll understand which pages need to be created and what keywords they should be targeting.
Rank tracked
You’ll not require an expensive rank tracking subscription. Keyword Insights will pull any existing rankings for you and match them to your keyword clusters.
Quickly optimise your PPC account
The clustering report can be used to improve or build your Google/Bing keyword groups. Find additional keywords you could be targeting in each ad group and quickly avoid the age-old issue of having the same keyword in two different ad groups.
Internal linking opportunities with Hub/spoke
When combined with URL data, the report will allow you to see which clusters can be internally linked to speeding up, and improving, your internal linking game.
Bring your own data
Keyword Insights does 2 main things (clustering & search intent) and it does it better than anybody else. This is not a keyword research tool. You’ll still need to “bring your own keywords”. Whatever software you used to get your keywords and search volume is up to you. Simply upload the keywords in a CSV file and we will take care of the rest.
Simply upload each keyword with its corresponding search volume in a CSV file and we will take care of the rest. You will get the following three outputs within a pre-configured excel and a Google sheet.
Clustered keywords
We’ll use live, country-specific SERP data coupled with our own NLP algorithm to cluster keywords that can be targeted together on a single page. The more keywords you drop into the tool, the better the results.
Hub/Spoke Model
Once you have your keyword clusters, it may be helpful to know how closely related those clusters are to other clusters. By grouping similar clusters together, you'll easily be able to see plan and produce what we'd call "hub articles" which links to, and is grouped by, "spoke articles".
Context - True search intent
We’ll provide the true search intent behind each keyword with our keyword context report. There will be 3 simple columns that tell you how many of the top 10 results are articles, how many are transactional pages and how many are “other” type pages (job pages, cookie policies, home pages etc).
Rank tracked with Ranking URLs
If required, you can also pull the rank through along with the ranking URL. When you pivot this data with the cluster and context, you’ll quickly see where you can target more keywords on a URL as well as which URLs should be broken into separate pages.
Title AI
Coming up with your content ideas just got even easier. We've tweaked GPT-3's Da Vinci engine (neural network machine training model) to analyse your clusters and come up with 4 highly optimised, relevant title ideas for each keyword cluster.
Our tool has three unique features; when combined, they give you unparalleled insights into your keyword and content strategy.
Please watch the video in full to understand how to apply the output data for your winning keyword research and SEO strategy.
What SEO experts are saying
Aleyda Solis
International SEO Consultant, Speaker & Author. Founder of @Orainti & @RemotersnetWhat a great tool to: 1) Cluster/group queries to see from which area/section you should target it. 2) Understand what type of content is ranking in top positions to use as input in yours. 3) Number of rankings grouped per pages to check on alignment.
Dave Ojeda
Digital Marketing, SEO, & Semantic ConsultantTalk about taking the grunt work out of keyword research saving time for the higher level work. Let your fingers run not walk across your keyboard to check it out!
Jonathan Berthol
VP Customer Acquisition @ PathIQWhile most people using this find value from an SEO perspective, I think there are additional benefits for #PPC campaigns - extracting thousands of keywords & creating clusters that shape ad groups/campaigns.
Orit Mutznik
Head of SEO at SilkfredKeywordInsights is THE tool you need to take your SEO into the future, that is tapping into user search intent at scale. On top of that, it saves you hours and days of manually clustering a massive amount of kws. The combination of clustering and intent classification has surprised me with providing new directions and insights...
Mike Richardson
SEO ConsultantJust given @keywordinsights a go. Special mention to their clustering - think this could be a really, really useful feature for sites looking to expand their content. Can see it doing particularly well for enterprise SEO.
Adam Gent
Technical SEO ConsultantThe intent automation with @keywordinsights is Incredible. Quickly show clients why they need to invest in other types of content (not just commercial). Super impressed.
Jordan Choo
Co-Founding Automation Nerd at @agencyautomatorFinally got a chance to use @keywordinsights for a decently sized keyword research project and wowza.... If you're not using it, you're falling behind.
Mary Albright
Associate Director of Earned Media Strategy @ Wpromotemy morning use case for @keywordinsights convincing paid teams to stop bidding on my SERPs that are ONLY ARTICLES and have no other paid ads but ours.
Ronan Kelleher
Digital Strategist @ SuperlimitedKeyword Insights removes the guesswork out of clustering keywords. I would usually find this process daunting or stressful. The anxiety would come from wondering if I was making the right kind of pages or going after the correct cluster of keywords. With keyword insights I just throw my keywords in and boom I have an answer. Happy days.
Gus Pelogia
SEO Lead @ Teamwork.comI found Keyword Insights at the right time. A few weeks before discovering the software, we started doing exactly this type of research but manually - You can imagine how tedious and time-consuming it is to open hundreds of SERPs and manually list the type of page is ranking. My research starts on other keyword research tools but I come to Keyword Insights to classify them, so we can focus on pages that have a higher probability to rank for each keyword group.
Brodie Clark
International SEO ConsultantAwesome SEO tool for keyword research. Very useful for when trying to do research at scale. Cann generate reports in Google Sheets in an instant, showing cluster groupings, keyword intent & more.
John Henry Scherck
Founder & SEO @GrowthplaysWow! Keywordinsights is basically what I wanted to build for years, but had no idea how to go about it. So useful. Automating something we were spending a lot of time sussing out manually.
Sophie Bessemer
Head of Content @ Third Space LearningThe keyword insights tool is absolutely brilliant. It’s been an essential part of our creating a whole new section of the site starting March last year which is now responsible for approximately 150k Month additional high-quality organic sessions which we’re very happy about. Very much appreciate the additions and improvements you’ve made to it over time.
Wayne Burden
Founder & Digital Consultant @ DOTDWkeywordinsights.ai is one of the best SEO tools I’ve used to automate keyword and content opportunities at scale for my clients, a real must for any SEO professional.
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