What is Keyword Insights?

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Keyword Clustering

Using live, Geo-specific SERP data, we’ll group your keywords into important “clusters”. If a keyword shares 6 URLs in common with another keyword in the top 10 results, they will be grouped. The result will allow you to quickly understand when you need to split content out into new pages or when it can be consolidated.

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Keyword Intent/Context

Using live, Geo-specific SERP data and a pre-trained machine learning model, we can accurately detect the search intent at scale. The result will allow you to quickly ascertain whether you need to create product pages, long-form articles or whether the search intent is fragmented so you have an opportunity to rank twice.

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Keyword Ranking

We will track your rankings and URL for each keyword in Googles top 100 results pages. When all this data is pivoted, you’ll quickly see optimisation opportunities at a URL level for all of your keywords. You’ll see when pages are trying to rank for too many clusters and you’ll see when pages are targeting the wrong search intent.

Trusted by global agencies and brands

Why Choose Keyword Insights?

Here are a few unique features about our tool and why it’s better than what’s out there at the moment:

Build your topics and clusters easily

Build topic clusters around parent keywords. Our report will clearly show you what the main keyword each page should target is, whilst also showing you all the other keywords that page can target.

Create the right type of content

You’ll quickly find keyword cannibalisation issues, situations when your content should be split out into separate pages and you’ll discover heaps of blog ideas as keywords you previously thought were “transactional” are actually “informational”.

Find the true search intent/Context

Accurately predict the true search intent behind each keyword with our context report. Keyword insights will clearly tell you whether a keyword requires a blog post or a product page. You’ll be amazed at how often you were trying to rank the wrong type of page.

Optimise your site architecture

With your keywords grouped by semantically similar topics, planning your site architecture will become a whole lot easier. You’ll understand which pages need to be created and what keywords they should be targeting.

Rank tracked

You’ll not require an expensive rank tracking subscription. Keyword Insights will pull any existing rankings for you and match them to your keyword clusters.

Quickly optimise your PPC account

The clustering report can be used to improve or build your Google/Bing keyword groups. Find additional keywords you could be targeting in each ad group and quickly avoid the age-old issue of having the same keyword in two different ad groups.

Internal linking opportunities

When combined with URL data, the report will allow you to see which clusters can be internally linked to speeding up, and improving, your internal linking game.

Bring your own data

Keyword Insights does 2 main things (clustering & search intent) and it does it better than anybody else. This is not a keyword research tool. You’ll still need to “bring your own keywords”. Whatever software you used to get your keywords and search volume is up to you. Simply upload the keywords in a CSV file and we will take care of the rest.

What does the output look like?

Simply upload each keyword with its corresponding search volume in a CSV file and we will take care of the rest. You will get the following three outputs within a pre-configured excel and a Google sheet.

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Clustered keywords

We’ll use live, country-specific SERP data coupled with our own NLP algorithm to cluster keywords that can be targeted together on a single page. The more keywords you drop into the tool, the better the results.

Context - True search intent

We’ll provide the true search intent behind each keyword with our keyword context report. There will be 3 simple columns that tell you how many of the top 10 results are articles, how many are transactional pages and how many are “other” type pages (job pages, cookie policies, home pages etc).

Rank tracked with Ranking URLs

If required, you can also pull the rank through along with the ranking URL. When you pivot this data with the cluster and context, you’ll quickly see where you can target more keywords on a URL as well as which URLs should be broken into separate pages.

Using the keyword insights output

Our tool has three unique features; when combined, they give you unparalleled insights into your keyword and content strategy.

Please watch the video in full to understand how to apply the output data for your winning keyword research and SEO strategy.

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