Content Strategy & Content Marketing Consultancy
Keyword research and content strategy done for you.
If your team is stretched or you’d like some professional support, let our team do the heavy lifting for you.
How can we help?
Keyword Insights was developed by practicing SEO Consultants Andy Chadwick and Suganthan Mohanadasan to help them solve common SEO problems and scale their workload. So, who better to carry out the analysis than the tool’s creators and the team behind them?
We’ve worked with clients and agencies of all sizes, from starts up to multinational corporations, to research, analyse and implement strategies that drive organic performance. Get in touch if you’d like us to carry out a keyword clustering analysis and content strategy for you.
Research & Identify Opportunity
We’ll cary out our own extensive keyword research based on your goals, or we can use your existing keyword research and add to it by carrying our a competitor gap analysis. Either way our process will involve researching and building a comprehensive keyword universe.
Content Strategy
We’ll cluster the keywords for you as part of the cost, saving you a subscription fee. We’ll then analyse the clusters for you and create a presentation with any interesting insights we find. Finally, we’ll formulate a strategy for targeting these keywords along with a detailed content calendar for your team.
Ongoing Content Creation
If required we’ll map out a new information architecture for you so that internal linking between your content is optimised from the start. We can then produce content briefs or even complete content for you on an on-going basis if required and depending on budget.
Who is this service for?
We’ve carried out our Keyword Analysis and Content Strategy services for both startups and large corporations. We also offer a white labelled service and will work with agencies or other consultants.
What will you get?
The exact deliverable will be tailored to your needs. However, we’ll generally aim to provide the following at the very least:
“The speed of development that KeywordInsights is doing is unprecedented. You ask for a feature improvement and half the time it's already on the roadmap or they take the request seriously and it's something planned in months not years away.”
David Iwanow
Head of Search Reckitt
The deliverables
Most of our customers get the following deliverables.
Content Strategy
Based on the clusters of keywords, we’ll create detailed strategy outlining the key areas of opportunity for content creation. Presented in a deck and recorded for future reference.
Content Calendar
A content Calendar in Google sheets detailing suggested content titles, categorisation, main target keyword(s), examples of similar content - and if required, links to full briefs for each article.
Information Architecture
Using the keyword clusters and by analysing the search intent provided by Keyword Insights, we’ll map out an optimal hub and spoke structure of content with internal linking mapped from the beginning.
Quick Wins
Often our analysis uncovers some ‘quick wins’. For example, subtly changing the intent or focus keyword on an existing piece of content. We’ll explain these in a deck and put the recommendations into a Google sheets checklist.
Keyword Cannibalisation Report
Understanding which keywords require separate landing pages and which can be combined is essential for efficient organic performance. We’ll identify cannibalisation where pages are competing for rankings & hindering your ranking potential.
Search Intent Classification
Using Keyword Insights, our team will provide search intent classification at scale. This will show you whether you should create transactional or informational pages to target each keyword - or whether you could rank twice by creating both.
Frequently asked questions
We have put together some commonly asked questions.