Keyword search intent tool - determine search intent at scale
Some keywords are explicit in their intent; usually, they are with modifiers appended or prepended to them. Examples include: “buy”, “where”, “how”, “when”, “coupons” etc. But what does someone want to view when they search for something without any modifiers? What sort of content should we optimise for if the keyword is just “dogs”?We’ve trained a model to accurately and quickly identify the search intent behind keywords at scale.
Each keyword’s intent is determined using a combination of machine learning and advanced LLM models.
Our intent classification leverages real-time SERP data, making it one of the most accurate on the market.
Detects multiple intent types for each keyword or cluster, clearly identifying the specific intent for each.
Simplifies filtering within keyword clustering reports, allowing easy isolation of clusters by intent, such as informational, to quickly identify content gaps.
Search intent classified by machine learning
Unlike other tools which rely on SERP features or basic phrase matching, we use a combination of ML and LLM to classify search intent.
Analyzes geo-specific live SERP results for each keyword.
Our machine learning model identifies four core types of intent: Informational, Transactional, Commercial, and Other.
This classification helps quickly determine the appropriate content type needed.
Combining intent with clustering and ranking reports enables identification of content or product gaps. Filter by intent type and focus on clusters you don't rank for, like informational content, to pinpoint opportunities.
Double Your Visibility with Dual Ranking Opportunities
Discover the potential to rank twice for the same keyword and boost your visibility. Many keywords feature fragmented intent, where search results are evenly split between informational and transactional content.
This fragmentation presents a unique opportunity to secure two top 10 positions—one with an informational piece and another with a transactional piece. Our tool goes beyond identifying basic intent; we show you when and how the results are fragmented, enabling you to strategically target both angles.
Optimize Your Content Strategy
Avoid the common pitfall of misaligned content efforts. If you're aiming to rank a product page but the top ten results are primarily informational, you're likely wasting resources.
Our tools help you quickly assess the right type of content to create for your keywords. Streamline your strategy by producing content that aligns with search trends, ensuring your efforts are both efficient and effective.
Uncover the Context Behind the Intent
Understanding search intent goes beyond surface level—it's about the context surrounding each query.
Consider the keyword "CBD Oil." At first glance, the intent seems transactional, as one might assume the search is driven by a desire to purchase. However, actual search results often reveal a preference for informational, long-form content over product pages.
Our 'Keyword Context' feature dives deep into the SERPs to reveal this layer, showing that while the intent for "CBD Oil" may be classified as transactional, the content that ranks is largely informational.
This insight allows you to tailor your content strategy to match the real context of what users are seeking, enhancing your visibility and relevance on search engines.
Identify Quick Wins
Leverage our rank tracking and clustering insights to swiftly identify areas where your website may be ranking with mismatched content types. Quickly create new content or adjust existing pages to better align with user intent. Take advantage of these insights for rapid improvements and capitalize on these quick wins to enhance your site's performance.
I manually classified search intent on 200 keywords, then checked it against how Keywords Insights programmatically classified the intent for the same keyword. I got a 95% match! Nice work.
Kyle Risley
SEO Lead at Shopify
Frequently asked questions
Try $1 trial for 7 days
Pay $1 and can try out all of our features for a period of 7 days.
At the end of the trial you will be automatically downgraded to pay as you go version of the tool. You won't be charged anything unless you decide to sign up for one of our subscription plans.
600 One time credits
Try credits in every feature
Clustering: 1 credit/keyword* (up to 600 keyword clustering)
Content Briefs: 100 credits/brief (up to 6 content briefs)
AI Writing Assistant: 200 credits/article (up to 3 articles)
Explore other features cost in comparison table
600 One time credits
Try credits in every feature
Clustering: 1 credit/keyword* (up to 600 keyword clustering)
Content Briefs: 100 credits/brief (up to 6 content briefs)
AI Writing Assistant: 200 credits/article (up to 3 articles)
Explore other features cost in comparison table
Keyword Insights is the first platform specifically designed to help you build and own topical authority in your niche.
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