The exact deliverable will be tailored to your needs. However, we’ll generally aim to provide the following at the very least:
- Pre-clustered keyword research
- Insights presentation
- Content strategy
- Content calendar
Keyword Insights ® was developed by practicing SEO Consultants Andy Chadwick and Suganthan Mohanadasan to help them solve common SEO problems and scale their workload. So, who better to carry out the analysis than the tool’s creators and the team behind them.
We’ve worked with clients and agencies of all sizes, from starts up to multinational corporations, to research, analyse and implement strategies that drive organic performance. Get in touch if you’d like us to carry out a keyword clustering analysis and content strategy for you.
Research & identify opportunity
We'll cary out our own extensive keyword research based on your goals, or we can use your existing keyword research and add to it by carrying our a competitor gap analysis. Either way our process will involve researching and building a comprehensive keyword universe.
Content Strategy
We'll cluster the keywords for you as part of the cost, saving you a subscription fee. We'll then analyse the clusters for you and create a presentation with any interesting insights we find. Finally we'll formulate a strategy for targeting these keywords along with a detailed content calendar for your team to follow.
Ongoing content creation (if required)
If required we'll map out a new information architecture for you so that internal linking between your content is optimised from the start. We can then produce content briefs or even complete content for you on an on-going basis if required and depending on budget.
Who is this service for?
We've carried out our Keyword Analysis and Content Strategy services for both startups and large corporations. We also offer a white labelled service and will work with agencies or other consultants.
- Companies
- Agencies
- Affiliate Websites
Content Strategy
Based on the clusters of keywords, we'll create detailed strategy outlining the key areas of opportunity for content creation. Presented in a deck and recorded for future reference.
Content Calendar
A content Calendar in Google sheets detailing suggested content titles, categorisation, main target keyword(s), examples of similar content - and if required, links to full briefs for each article.
Quick wins
Often our analysis uncovers some ‘quick wins’. For example, subtly changing the intent or focus keyword on an existing piece of content. We’ll explain these in a deck and put the recommendations into a Google sheets checklist.
Mapped information architecture in Lucid chart.
Using the keyword clusters and by analysing the search intent provided by Keyword Insights ®, we'll map out an optimal hub and spoke structure of content with internal linking mapped from the beginning.
Keyword cannibalisation report
Understanding which keywords require separate landing pages and which can be combined is essential for efficient organic performance. We’ll identify cases of cannibalisation where pages are competing for rankings and hindering your ranking potential.
Search intent classification
Using Keyword Insights ®, our team will provide search intent classification at scale. This will show you whether you should create transactional or informational pages to target each keyword - or whether you could rank twice by creating both. This is provided in Google sheets.
Note: Most of our deliverables come with a detailed deck and a presentation. Presentations are recorded and provided for your future reference.
We provide a bespoke service tailored to each client’s needs, so prices will vary depending on the scale of the task, starting at £2,950.
Send your request to get started with your information and we will get back to you with an exact quote.
What do you need to get started?
Send your request to get started – all we need at first is to understand your needs.
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